Services in Detail
Transcreation & Advertising Copy
Claims, wordplay, and campaign ideas cannot be translated – they must be reinvented with the same impact in another language. That is transcreation: copywriting with two native languages.
Advertising is not translated – it is reinvented with the same intent
A claim lives from rhythm, allusion, and culture. Translated literally, it dies quietly: grammatically correct, emotionally empty. Transcreation means translating the impact instead of the words – the same idea, rewritten for people who laugh, doubt, and buy differently.
Our copywriters work per language as creatives with a briefing, not as translators with a dictionary: They receive intent, tonality, and taboos – and deliver variants with back-translation and rationale, so you can decide without speaking the language.
The best slogan is the one that sounds as if it were invented there.
Impact over Words
We brief native-speaking creatives with your brand message and have the copy recreated in the target market – validated against the original.
Variants to Choose From
You receive multiple versions per message with back-translation and rationale – you decide informed, not blindly.
Built for Campaigns
Headlines, ad copy, social posts, out-of-home: formats and character limits are considered from the start.
Back-translation: control without language proficiency
How do you evaluate a Polish claim without knowing Polish? With structured back-translation: Each variant comes with a literal rendition, impact description, and cultural classification – what resonates, what would be risky, why this formulation works.
Thus brand governance stays with you, while language authority lies in the market. Decisions are made jointly – documented, justified, reusable for future campaigns.
How it works
- 01
Briefing the impact
What should the message trigger, for whom, in what context? We brief intent instead of words – the foundation of true transcreation.
- 02
Creation per market
Native-speaking creatives develop variants – free enough for impact, bound enough for the brand.
- 03
Back-translation & selection
Each variant receives back-translation, impact note, and risks – you choose informed, we refine.
- 04
Assurance & handover
Final versions are double-checked and handed over with usage guidelines – campaign-ready for all channels.
Typical use cases
Claims & brand messages
The sentence under your logo must resonate in every market – the classic transcreation project.
Campaigns & ads
Headlines, social ads, video hooks: short texts with big impact are literally untranslatable.
Name review
We review product and campaign names per market for secondary meanings before they become embarrassing or expensive.
What you get
- Impact briefing as a joint working basis
- Two to three creative variants per message and language
- Back-translation with impact note and risk warnings
- Cultural review for allusions and taboos
- Secondary review of final versions
- Ready-to-use handover for all channels
Frequently asked questions about this service
How is this different from standard translation?
Translation transfers content, transcreation transfers impact. For continuous text, translation is correct and more cost-effective; for claims, ads, and anything meant to persuade, transcreation determines success or embarrassment.
How many variants do we receive?
Usually two to three per message and language – deliberately different in approach. More variants are possible, but rarely necessary if the briefing is on point.
Can we book individual languages?
Yes, each language individually or as a package. The package is more cost-effective because briefing and brand work are done once.
