Services in Detail
Newsletter & Email Localization
Email remains the channel with the best return – when it arrives in the recipient's language. We localize your mailings including subject lines, preheaders, and automation sequences.

The inbox is the most personal place of your brand
Newsletters reach people by name, at coffee time, among personal emails. A half-baked translated campaign stands out twice as much here – and gets deleted. Those who write in the native language, with a local subject line and the right tone, stay in the inbox and in mind.
We completely localize your email communication: campaigns, automation workflows, transactional emails. With subject line variants per market, clean mandatory information, and preview tests in relevant clients – ready to send from your system.

Automation workflows: built once, right everywhere
Welcome series, cart reminder, reactivation: automations run for years and multiply every mistake. We localize workflows as a system – with consistent terminology, market-ready triggers, and timing that fits the culture.
Legally, every version stays clean: imprint obligations, unsubscribe logic, and consent texts checked per country. Your list grows internationally without turning compliance into a gamble.
How it works
- 01
Audit
Campaign types, automations, tools: we capture what's running – and what's needed per market.
- 02
Localization with variants
Content is adapted per language, subject lines are tested in variants instead of guessed.
- 03
Compliance & Technology
Mandatory information, unsubscribe, encoding, preview in common clients – checked per version.
- 04
Handover to system
Ready-to-send setup in your email tool or clean handover packages – however you work.
Typical use cases
E-commerce newsletter
Promotions and product news that fit the season and assortment in every market.
Automation workflows
Welcome, cart, winback: built strategically once, correct in every language.
B2B communication
Customer information and product updates in the right tone – even for technical topics.
Subject Lines That Open
The most important 60 characters of each email are crafted per market, not translated – with variants for your A/B tests.
Complete Automations
Welcome series, cart reminders, reactivation: Entire sequences are consistently localized – including all system texts.
Send in full legal compliance
Unsubscribe messages, mandatory disclosures, and consent wording are properly implemented per language version – GDPR-aware.

Relevance speaks the language of the recipient – even in the subject line.
What you get
- Localized campaigns with subject line variants per market
- Complete automation workflows in all target languages
- Transactional emails: order, shipping, account – consistent with the shop
- Legally compliant mandatory information and unsubscribe logic per version
- Client preview tests before release
- Setup in your tool of choice or structured handover
Frequently asked questions about this service
Which email tools do you work with?
With common platforms from Mailchimp to Klaviyo and CleverReach – and with custom solutions via structured handovers. Your workflow matters, not our favorite tool.
Do you also handle subject line optimization?
Yes – subject line and preheader are the most important lines of the email. We deliver variants per market with reasoning; testing happens in your tool, learning happens together.
What about GDPR for international lists?
We follow the strictest applicable approach: proper double opt-in, clear consent texts, working unsubscribe in every language. We don't replace legal advice – we deliver implementation quality.