Services in Detail
Analytics & consent setup
Measure without risk of warning: we set up Google Analytics 4, conversion tracking and clean consent management according to Consent Mode v2 – the mandatory basis for any advertising campaign in the EEA.
Measuring means knowing – but only with a clean foundation
Many analytics setups are doubly broken: legally, because consent is merely decoration – and technically, because no one has defined what success is. The result is dashboards full of numbers and empty of answers.
We build measurement from the goal: What is a valuable action, what is it called in tracking, who looks at it and when? Technically clean with Consent Mode v2 and server-side order, legally sound with documented consent logic.
Typical use cases
Rebuilding after unmanaged growth
Historically accumulated tracking that no one trusts anymore: We clean up and document from scratch.
Legally compliant measurement
Consent banner present, effect unclear: We technically align consent and tracking.
International presence
Multiple countries, one reporting: Measure markets comparably instead of a patchwork of figures.
How it works
- 01
Goal Workshop
Which actions truly count: We define conversions and KPIs together – few, but sustainable.
- 02
Technical Setup
GA4, tag management, and Consent Mode v2 are cleanly implemented – tested per consent scenario.
- 03
Event Architecture
Consistent naming, documented events, clean conversion attribution – maintainable rather than overgrown.
- 04
Dashboard & Training
A report that answers questions, plus training for the team – numbers that get used.
Consent Mode v2 correct
Consent before data flow: banners, signals and tag behavior are set up as required by Google and the GDPR – verifiably.
Conversions that count
Defined targets, clean events, test protocol: Your numbers reflect what really happens – the basis for every campaign decision.
Understandable Reports
Dashboards that answer business questions instead of stacking metrics – optionally with onboarding for your team.
What you get
- Conversion and KPI definition in workshop
- GA4 and tag management setup, tested per consent scenario
- Consent Mode v2 correctly implemented and documented
- Clean event architecture with naming convention
- Decision dashboard with documented metrics
- Team introduction and handover documentation
A dashboard is only finished when it has changed a decision.
Frequently asked questions about this service
Don't we lose half the data due to consent?
You lose consent rejectors for direct measurement – that is legally intended. A good setup minimizes technical losses, honestly marks modeling, and makes remaining data reliable. A bad setup loses both: data and legal certainty.
Do you also work with alternatives to Google Analytics?
Yes – for example, Matomo for privacy-friendly setups. We recommend based on requirements: ad integration, hosting preferences, team habits. The principles of clean measurement are tool-independent.
Do you take over ongoing support?
On request, yes: monthly data check, adjustments for website changes, and a brief report with anomalies – so the setup stays clean instead of growing wild again.
