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Diagram of the four WCAG principles in a pie chart

Practical Guide

Accessibility for international websites: Implementing BFSG and WCAG compliance

Website accessibility is not an optional feature but a legal and ethical obligation. The Barrierefreiheitsstärkungsgesetz (BFSG) and the international WCAG guidelines define standards that also apply to multilingual offerings. This guide shows how to implement WCAG principles on international websites while meeting legal requirements. Note: This text does not replace legal advice.

WCAG
Four Design Principles
BFSG
German Law
lang
HTML Attribute

The Four WCAG Principles

The WCAG (Web Content Accessibility Guidelines) are based on four principles: Perceivable, Operable, Understandable, and Robust. These apply regardless of the language of the content. Perceivable means that all information can be perceived by users with visual or hearing impairments. Operable ensures that all functions can be used via keyboard and without time constraints. Understandable requires clear language and consistent navigation. Robust ensures compatibility with assistive technologies. For international websites, these principles must be implemented equally in every language version.

Language annotation with the lang attribute

The lang attribute in the HTML element specifies the natural language of a page or section. Screen readers use this attribute to select the correct pronunciation and emphasis. For multilingual pages, the lang attribute must be correctly set on the main page and at language changes within the text. For example: <html lang=“de“> for German and <span lang=“en“> for English passages. If this attribute is missing, use of the page can be significantly impaired for people with visual impairments. Therefore, check each language variant for complete and correct attribution.

Screenshot of a website with two language versions and highlighted lang attributes

Contrasts and colors

Sufficient contrast between text and background is essential for readability. WCAG Level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. This applies to all languages of a website. Avoid relying solely on color differences to convey information, as color-blind users cannot perceive them. Additionally, use symbols or text markers. Color schemes should also be checked in all localized versions, as cultural associations can vary. Test your pages with contrast analysis tools during development.

Keyboard operation

All interactive elements must be reachable and operable via keyboard. This includes links, buttons, form fields, and menus. The focus must be visible, ideally with a clear focus ring. Avoid elements that only work with a mouse or touch. Especially for international sites with complex navigation, keyboard operation should be tested in each language version. Dynamic content such as modal windows must manage focus correctly. Ensure that the order of elements in the DOM corresponds to the logical order and is not determined solely by CSS.

Alt texts in multilingual contexts

Alt texts describe images for screen readers and should be written in the language of the surrounding page. For multilingual websites, this means each image receives an alt text in the respective language version. Do not use automatic translations; instead, create appropriate descriptions for each target audience. Graphics containing text must reproduce the included text as alt text. Decorative images receive an empty alt text (alt=““) so that they are ignored by assistive technologies. This approach ensures that content remains accessible in all languages.

Market Entry Checklist

  • Ensure a correct lang attribute on every page.
  • Check contrast ratios in all language versions.
  • Ensure all functions are operable via keyboard.
  • Write alt texts for images in the respective language.
  • Do not use color as the sole means of conveying information.
  • Test the page with screen readers and keyboard.
Comparison of two color schemes with different contrast ratios

Frequently Asked Questions

What is the difference between BFSG and WCAG?

The BFSG (Barrierefreiheitsstärkungsgesetz) is a German law implementing EU Directive 2019/882. WCAG are internationally recognized technical standards. The BFSG refers to WCAG conformance level AA.

Must all language versions of a website be accessible?

Yes, each language version must individually meet the requirements. The lang attribute, alt texts, and contrasts must be implemented language-specifically. Keyboard operation must not be impaired by language-dependent elements.

What tools are available for testing accessibility?

Automated tools such as WAVE, Axe, or Lighthouse identify initial issues. Manual testing with screen readers (e.g., NVDA, VoiceOver) as well as keyboard and contrast testing are necessary to confirm full compliance.

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