Services in Detail
Localization for Crafts & Construction
Crafts also have international clients: builders, investors, and neighbors who don't speak German as a first language. A multilingual presence wins projects that would otherwise move on.
Good work gets around – faster in multiple languages
Building owners, international property owners, investors from neighboring countries: the trades have long had clients whose first language is not German. Anyone who presents their services and references in only one language loses orders to the business that is understood.
We make craft businesses multilingual – down-to-earth in tone, precise with trades and services: website, references, quotation modules, and the forms that turn visitors into inquiries.
Trade language: precise instead of literal
Translating 'thermal insulation composite system' or 'roof truss' literally produces puzzled looks: construction and craft terms need the equivalent that the customer actually knows in the target market – otherwise competence suddenly seems incomprehensible.
Our craft termbase translates trades, services, and materials in a market-standard and consistent way – from website text to the quotation module you use repeatedly.
How it works
- 01
Business & Customers
Trades, service area, target clients: Which languages bring in orders?
- 02
Service Translation
Trades and references precise and understandable – with a craft terminology database.
- 03
Inquiry Funnel
Contact forms, callback options, and auto-replies per language.
- 04
Local Visibility
Google Business Profile, local keywords, and review responses in multiple languages.
Typical use cases
Construction & Finishing Trades
Clients and general contractors from abroad understand your offering.
Renovation for International Property Owners
Holiday home and investment property owners hire whom they understand.
Businesses in Border Regions
Customers from the neighboring country – with a website in their language.
Services Clearly Explained
Trades, processes, and references presented clearly – trust is built before the first quote is written.
Structured Inquiries
Multilingual inquiry forms with the right fields – you receive actionable requests instead of back-and-forth queries.
Regionally Visible
Location and service area pages with clean local SEO markup – get found where you build.
Master craftsmanship is recognized by everyone – when they understand what you offer.
What you get
- Multilingual website with service and reference pages
- Craft terminology database for trades and materials
- Inquiry forms and response templates per language
- Google Business Profile maintained in multiple languages
- Quote text modules for daily use
- Local keywords per target language
Frequently asked questions about this service
Is it worth it for a small business at all?
Especially there: A single additional order usually pays for localization multiple times over – and in regions with international customers, you are often the first business to address them seriously.
Which languages do you recommend?
Your customers' languages, not the catalog's: in border regions the neighboring language, in holiday regions Dutch or Danish, in cities often English plus two neighborhood languages. We look at your service area and recommend honestly.
Can we have quotes written in foreign languages?
We provide ready-made text modules: line items, payment terms, and standard phrases translated and reusable – you stay in control of the offer, we deliver the language.
