Services in Detail
Keyword Research per Target Market
Search behavior varies by country – translating keywords alone misses actual demand. We research what your target audiences truly search for in each market.
Keywords cannot be translated – only discovered
“Winterreifen” does not simply translate into Swedish: people search for tire types that don’t even exist in Germany. Every market has its own terms, its own questions, its own seasons. Translating keyword lists means optimizing for demand that doesn’t exist there.
We research each target market from scratch: real search data, real phrasing, real competition. The outcome is not a word list but a demand map – and a plan for which content to address it in which order.
From a word list to a content roadmap
A keyword list does not answer the crucial question: What do we build first? We cluster terms by search intent, realistically assess competition, and assign each cluster to a page type – optimize an existing page, build a new page, or deliberately ignore it.
The result is a roadmap with justification: which content, for which market, with which expected impact. Your content budget flows to where demand and feasibility meet.
How it works
- 01
Understand market & competition
Who ranks there today, with what, and why: The competitive analysis per market shows where gaps are – and where the fight will be expensive.
- 02
Research from real data
Search volume, phrasing, questions, and seasonality per target language – collected with market data, verified by native speakers.
- 03
Cluster & prioritize
Terms are bundled by intent and prioritized by volume, competition, and relevance – as a clear ranking.
- 04
Roadmap delivery
Each cluster receives page type, recommendation, and order – a working basis for editorial, SEO, and us.
Typical use cases
Plan market entry
Before launching in a new country: first map the demand, then build content – not the other way around.
Focus content budget
You cannot publish everywhere: the prioritization shows which topics per market are worth the investment.
Prepare campaigns
Google Ads campaigns per country need local search terms – the same research drives organic and paid.
Real Search Data per Country
Search volume, competition density, and search intent are collected per market – not extrapolated from German data.
Keyword Map
You receive a structured assignment: which term, which page, which market – a direct working basis for content and ads.
Ready for Ads
The research is designed to also feed your Google Ads campaigns – a foundation for both organic and paid.
Demand is not created by translation – it was already there and speaks differently.
What you get
- Keyword research per target market from real search data
- Native-level verification of terms and phrasing
- Competitive analysis: who ranks, with what, how hard it will be
- Intent clusters assigned to page types
- Prioritized content roadmap with rationale per recommendation
- Delivered as a working document for editorial and campaigns
Frequently asked questions about this service
How many markets does this work for simultaneously?
Any number – reasonably prioritized. Usually we start with two to four core markets in full depth and cover additional ones in a leaner version until demand justifies investment there.
How current is the data?
Research is conducted at project time using current market data; seasonality is noted. For ongoing updates, there is the combination with our Content Suite.
Do you also deliver the content for the keywords?
Yes – the roadmap is directly compatible with our Content Suite: same clusters, same terminology, same review processes. But you can also work with your own editorial team.
