Services in Detail
Localization for Fashion & Beauty
Fashion sells feeling – and feeling needs language. We localize shops and brand worlds for fashion and beauty with a sense of style, not a dictionary.
Style is universal – its language is not
Fashion sells feeling, and feeling is born in the native language: product descriptions that make fabrics tangible, campaigns that convey attitude, size guidance that prevents returns. Literal translation kills exactly that.
We localize fashion and beauty with tonal sensitivity: transcreated campaigns, sales-driven product texts, clean size and care instructions – in collection rhythm, consistent across all channels.
Typical use cases
D2C fashion brands
Your own shop in the languages of your customers – from campaign to checkout.
Beauty & cosmetics
Claims legally sound, textures enticing – checked per market.
Marketplace sellers
Zalando, About You, and co.: channel-appropriate texts from the same termbase.
How it works
- 01
Brand voice per market
Tone, formal/informal, taboos: Your voice is defined per language, not diluted.
- 02
Attribute & material termbase
Fabrics, fits, care: the vocabulary behind thousands of product texts.
- 03
Collection localization
Product texts, lookbook, and campaign at launch pace – transcreated where it matters.
- 04
Channel rollout
Shop, newsletter, social media, and marketplaces from one source – live simultaneously.
Product Texts with Style
Materials precise, effect alluring: product descriptions that stay on brand in every language – scalable for entire collections.
Sizes & Conventions
Size charts, measurements, and care instructions are correctly converted per market – reasons for returns disappear before the order.
Campaigns in Rhythm
Sales, collections, seasonal changes: Our pipeline keeps pace with your calendar – in all markets simultaneously.
What you get
- Brand voice guide per language
- Product texts with material and fit termbase
- Transcreated campaign and lookbook texts
- Size charts and care instructions correctly localized
- Newsletters and social assets at collection pace
- Marketplace feeds consistent with your own website
A brand has many languages – but only one voice.
Frequently asked questions about this service
How do you ensure the brand sounds the same everywhere?
With a voice guide per language – examples, dials, no-gos – and the same termbase for all channels. Creative freedom exists within the brand, not alongside it.
Beauty claims are legally sensitive – how do you handle them?
We translate efficacy claims conservatively and in a market-typical permissible manner, mark borderline cases, and recommend review by your legal counsel for new claims. Invitation yes, promises no.
Can you meet our launch deadlines?
Collection dates are fixed – and so is our planning: lead time defined, pipeline reserved, buffer included. The launch doesn't wait, so neither do we.
