Understanding linguistic differences
The German language has some significant regional variants in the three countries. In Austria and Switzerland, different terms are used for everyday items, such as 'Sackerl' instead of 'Tüte' or 'Velo' instead of 'Fahrrad'. Additionally, Switzerland typically uses 'ss' instead of 'ß'. These differences should be taken into account when creating texts to avoid confusing users. A consistent glossary helps define the correct terminology for each country.
Setting hreflang tags correctly
To signal the correct language and country assignment to search engines, hreflang tags are essential. For the DACH region, the values 'de-DE' for Germany, 'de-AT' for Austria, and 'de-CH' for Switzerland are common. These are placed in the HTML header or in the sitemap. Incorrect tags can lead to wrong delivery or ranking losses. Ensure that each language version references itself and a fallback version (e.g., 'de') is specified.
Adapting currencies and prices
While Germany and Austria use the Euro, Switzerland uses the Swiss Franc (CHF) as its currency. Prices should therefore be displayed in the respective currency for each country. Additionally, pricing and tax rates differ: Switzerland has a different VAT rate than DE/AT. Dynamic conversion or storing country-specific prices is recommended. Also provide information on shipping costs and customs duties for Switzerland.
Comply with data protection requirements
The GDPR applies in Germany and Austria, while Switzerland has its own data protection law, the DSG, which is largely equivalent. Websites that also target Swiss users must comply with both the GDPR and the DSG. This concerns cookie consent, privacy policies, and the processing of personal data. A specific legal notice is required; this guide does not replace legal advice.
Implement localization strategy
Successful localization requires a structured process: start with an analysis of the target markets, create a style guide for language and design, and use appropriate tools for translation management. Thoroughly test all versions for functionality and cultural appropriateness. Also consider local specifics such as holidays or payment methods. Continuous maintenance and updating of content ensures the website remains relevant in the long term.
