Modern Facebook Marketing


The Secret Sauce behind Ad Retargeting If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference. Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers.


When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook. Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. This is not lightweight targeting, mind you. You really cannot afford to miss out on Facebook and its marketing potential. Here are just some of the things you will learn in this ebook:

  • You are going to understand Facebook marketing.
  • You will learn to identify Common Facebook Marketing Mistakes.
  • You will understand Facebook in terms of efficiency, effectiveness and return on investment.
  • You can begin to figure out the industry standard look, content strategy and other elements.
  • You are going to learn the best ways to promote on Facebook.

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